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Giggidy Advertising

Telephone: (508)989-8420
Zachary.Daniels@giggidyadvertising.com

GIGGIDY ADVERTISING Services for CLIENTS

Giggidy Advertising in Worcester MA offers a full array of advertising options for our clients looking for advertising in Massachusetts. One stop advertising means less people to deal with, when procuring website development in Massachusetts or simply market research in Worcester MA.; ensuring efficient communication.

SPECIALIZED OVERVIEW

Advertising

Businesses that continue to advertise regardless of economic times have a competitive advantage over businesses that trim their ad budgets.

So says a business-to-business (b-to-b) media study conducted by Yankelovich Partners and Harris Interactive. The study showed more than 85 percent of business executives believe advertising during a down economy is extremely important.

B-to-b media is an undisputed ally for advertisers seeking to reach executives about products and services for their businesses. The study, prepared for American Business Media, showed that despite slow economic times, executives rely on b-to-b media for information more than any other media source for the influence or support of purchase decisions.

Competitive advantage

Advertising during a sluggish economy clearly creates a competitive advantage, according to the study, with a majority of executives agreeing that seeing a company advertise during slower times makes them feel more positive about the company's commitment to its products and services. But perhaps most important is staying at the top of buyers' minds when purchase decisions are made.

"For advertisers interested in maximum profit from their investment in b-to-b media, these research results indicate that advertising frequently ­ and capitalizing on the synergistic effect of print, Web sites and trade shows ­ is a sure path to increasing awareness, interest and purchase," said the study authors.

Add to that the fact that there has been dramatic increases in the time executives spend visiting b-to-b Web sites over the past three years and online advertising is a winning strategy. Moreover, the study findings are consistent across industry sectors, making results relevant regardless of business category.

Long-term investing

While the Yankelovich/Harris study offers compelling data to support the benefit of advertising especially in slower times, other business gurus also support the theory.

"Advertising in a down economy is even more important than advertising during the good times," says Joyce Gioia, president of the Herman Group, a firm of strategic business futurists in Greensboro, N.C. "That's when you can build market share. That's when you have less competition for share of mind. While others are in a cocoon, hibernating until things blow over, it's a great time to invest in your business."

Gioia says sign industry suppliers need to establish themselves as the brand of choice and halting advertising during tough times is counteractive to that goal.

The bottom line is clear: If a company is not communicating with customers when they enter the market, then that company will not be considered in the buying decision. That fundamental truth does not change, regardless of the economy.

While many companies readily understand the value of short-term advertising ­ generating new sales, generating repeat business from existing customers and generating new leads that turn into future sales ­ it can be more difficult to comprehend the long-term value. Think of a snowball rolling down a mountain ­ consistent advertising has a cumulative effect. The more familiar buyers are with your brand, the more likely they are to purchase the brand.

Cross media approach

A cross media approach is the best approach, according to experts, because it allows your company to stay in front of customers consistently.

The Yankelovich/Harris study shows executives value magazines, Web sites and trade shows for different reasons. B-to-b magazines are favorably evaluated with respect to being "highly credible sources" and "providing information you can trust." B-to-b Web sites rate high for being "primary sources of research" and providing "access to the latest information." And b-to-b trade shows are highly regarded for enabling "interaction with industry peers."

"To stay on top of developments in your field, it's important to seek information from multiple media sources, like business-to-business magazines, Web sites and trade shows," said the study authors.

Massachusetts during a Recession: Giggidy Advertising Knows how

This is a direct memo to perspective clients who have given up on advertising in Massachusetts; to the companies out there who have been burnt by mediocre advertising agencies. It seems that many companies advertising in Massachusetts have decided to put a halt to their spending for hopes that business will arise on its own.

 The truth is that many companies taking this approach seem to be suffering like never seen before.  The issues turn into a vicious circle.  The companies stop advertising and survive on residual brand awareness that was created from their advertising for a month or two; then the pool drives up and the companies are working one day a week if that.  Now is the time for companies to take advantage of other companies who have stopped advertising. 
The few companies who capitalize on this information are going to be the success stories of 2010 and then some.  The reason is simple; they are the only ones advertising so they are the only ones on the customer’s minds when they need that specific product.  If you think about it; when you need a quality roofer who do you call? Do you call a random name from the book or do you choose to go with someone whom you’ve hear multiple times over the previous months or years? I would assume you would choose the one with name recognition. You do this because you think they must be doing something right if you see them so often and hear about them in great detail.  The trick that happens is that this advertising then leads to customers who then lead to references which then leads to more advertising and completes the circle.  Your company grows in size and profitability due to this advertising.
The profitability and references are directly related to the advertising invested in the company in the past and present; it is not fluke that these companies are the success of their chosen industries and specific markets in Massachusetts.
This is advertising at its best.  This is Giggidy Advertising producing results for your company and then allowing your company to survive in these hard economic times.  Unfortunately anybody can start an agency; and these people who are not qualified sully the reputation for the industry. It seems one bad experience can sour advertising for a perspective client for years. 
This is not the case with Giggidy Advertising. We offer accountability through ROI, return on investment.  If we do not produce as promise we refund you.  It’s that simple. Giggidy Advertising is an elite class of Advertising in Massachusetts for good reason.  They are the best for your company day in and day out.  Call 508-989-8420 today to schedule an appointment to see how Giggidy Advertising can help turn your company around and set you up for success in the future.  We look forward to forging a strong relationship with you and your company for years to come. 

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